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American Express® Gold Card

Get a free Samsung Music Frame now

Apply for your Amex Gold Card using the promo code AXFRAME and receive the Samsung Music Frame.

Secure your advantages

  • 40,000 instead of 15,000 Membership Rewards welcome points
  • Half the annual fee in the first year: CHF 175 instead of CHF 350
  • Up to CHF 100 credit per year for spending at a restaurant or delivery service of your choice
  • For your road trip: 10% off on Rentalcars.com
  • blue SuperMax streaming subscription at half price in the first year, saving CHF 149.40
  • Free Samsung Music Frame with promo code AXFRAME, while stocks last

While stocks last: Free Samsung Music Frame

Successfully apply for your new Amex Gold Card with the promo code AXFRAME and receive the Samsung Music Frame as a gift2.

  • Stream all Disney+, Paramount+, and Sky Cinema movies and series on one subscription
  • Save 50% of the annual fee in the first year
  • For a limited time only: Also receive 40,000 instead of just 15,000 Membership Rewards bonus points1

The sound to match your lifestyle: Samsung Music Frame

Unlimited sound, individually framed: The Samsung Music Frame delivers a harmonious sound experience in every room. Wireless streaming, 3D sound with Dolby Atmos, all wrapped in a customizable photo frame that you can personalize with your favorite images.

New Gold Card members receive the Samsung Music Frame for free with the promo code AXFRAME2.

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Up to CHF 100 dining credit

Each quarter, you will receive a credit worth CHF 25 for a restaurant visit or a delivery service order.

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blue SuperMax streaming subscription at half price

Your Gold Card is the ticket for the 3-in-1 annual streaming subscription. You’ll get it at half price in the first year, saving you CHF 149.40.

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10% off Rentalcars.com

Choose your vacation car on Rentalcars.com and receive a 10% discount when you use your American Express® Gold Card.

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2 lounge admissions included

You will receive admission to over 1,300 airport lounges worldwide, with two complementary lounge admissions per year.

Membership Rewards Points

Turn your points into valuable rewards

For every franc you spend with your American Express® Gold Card6, you’ll get one Membership Rewards point credited to your account. Your points do not expire7 and can be used wherever, whenever you would like to spend them. 

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10,000 Membership Rewards points

Ticketcorner gift voucher worth CHF 50

The perfect gift: gourmet events, concerts, ski days, or festivals – you can make anyone happy with a voucher for an unforgettable experience from Ticketcorner.

Discover more rewards

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30,000 Membership Rewards points

Zalando voucher worth CHF 150

Travel in style: Dress up with your favorite items from the Zalando online store. Whether it’s a summer dress or a new pair of jeans, we’ve got you covered with Zalando.

Discover more rewards

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40,000 Membership Rewards points

Pack Easy FLOW suitcase, size L

Functionality, style, and innovation all in one: With Pack Easy, you are sure to be ideally equipped for any holiday. This hard case has space for everything you might need on your relaxing, adventurous, or spontaneous vacation.

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60,000 Membership Rewards points

Marley STIR IT UP wireless turntable

Experience the perfect symbiosis of sustainability and modern technology with the STIR IT UP wireless turntable. The turntable is made of environmentally friendly materials and is equipped with functions such as Bluetooth and USB-to-PC recording.

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70,000 Membership Rewards points

Apple Watch SE, 40 mm, incl. sports bracelet

Elegant, sporty, practical: The Apple Watch SE suits any lifestyle. Choose your favorite color and use your Apple Watch for anything related to health, fitness, and communication.

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100,000 Membership Rewards points

SWISS flight voucher worth CHF 500

Are you planning a surf camp in Ericeira, an adventurous trip to Southeast Asia, or a wellness break in Tirol? With SWISS, you can reach more than 100 destinations around the world.

Discover more rewards

Turn points into miles

Turn your points into miles and use them for whatever you are planning to do next. Depending on the partner program, you can use it to book your next flight, vacation accommodations, or rental car.

Pay with Points

Pay with Points11: whether it’s your next weekly shopping trip or a gift to yourself, use your American Express® Gold Card at checkout and confirm that you want to pay using points for selected purchases in your Swisscard app.


1 The welcome bonus of Membership Rewards (MR) points and the reduced annual fee for the first year is available to any applicant who has not been the (principal card)holder of an American Express® Platinum or Gold card issued by Swisscard AECS GmbH (“Swisscard”) within the last 18 months. The crediting of MR points is conditional upon card issue following an examination of the card application, and will generally occur within eight weeks of card issue. If the applicant terminates the card contract within 13 months of card issue, the MR points will be canceled without replacement or recalled and the applicant will become retrospectively liable for the regular annual fee for the first year instead of the reduced annual fee (CHF 350). Swisscard will either charge the difference to the card account or invoice it separately.

2 The promotion is only valid while supplies last for new American Express Gold Card customers who apply for an American Express Gold Card online on the designated Swisscard AECS GmbH promotion page from 18.02.2025 (receipt of the application is decisive, based on a digital timestamp, and subject to approval of the card application). There is no cash payout option. Swisscard does not grant credits for rejected card applications, additional cards, or secondary cards. Legal recourse is excluded. This promotion cannot be combined with other promotions or promo codes. Eligibility for the promotion requires the issuance of the card following a successful application review.

3Swisscard provides an activation code that is redeemable until 12/31/2025. The blue SuperMax subscription fees are waived for the first six months; thereafter it’s CHF 24.90 per month (prices subject to change), billed by blue Entertainment AG. The partner’s GTC apply. Swisscard AECS GmbH assumes no liability. Valid for new Amex Gold clients (10/14/2024–09/30/2025). Valid for existing clients not already subscribed to blue SuperMax (until 10/13/2024).

4The principal cardholder of an American Express® Gold Card issued by Swisscard AECS GmbH will receive a credit of CHF 25 to their card account once per quarter, provided they or the additional cardholder have paid for a meal of at least CHF 80 at a Swiss restaurant or delivery service participating in the promotion and paid with the American Express® Gold Card. Swisscard generally credits the card account of the principal cardholder within one week.

5 Access to Priority Pass lounges requires a valid Priority Pass membership card. The fees and General Terms and Conditions of Priority Pass Ltd. and the participating lounges apply. The services are provided by Priority Pass Ltd. For more information, visit Prioritypass.com. Swisscard AECS GmbH does not assume any warranty for offers and benefits of Priority Pass Ltd. and disclaims all liability. The principal cardholder receives complimentary access to the Priority Pass lounges twice per year; each additional admission costs USD 35.

6 Except for fees, interest, chargebacks, cash withdrawals, payments for money transfers and currency exchanges (incl. into monetary surrogates, such as cryptocurrencies, traveler’s checks and topping up cashless means of payment, etc.) or transfers to securities brokers, payments for services in connection with the card (e.g. optional insurance plans) as well as for gambling or any activities similar to gambling or games of chance.

7 long as you have a valid American Express® card participating in the Membership Rewards program.

8 The discount is only valid when you pay with your American Express® Gold Card. It is cannot be transferred or accumulated and does not apply retroactively or to extras (e.g. child seats, navigation, additional drivers, deductible exclusions, young driver fees, etc.) and taxes. It cannot be paid out in cash. The person renting the car must be at least 21 years old. Some booking periods may not be eligible for the discount. The benefits are provided by Rentalcars.com and their General Terms and Conditions apply. Swisscard AECS GmbH assumes no liability for these benefits, which are generally available on a limited basis.

9 For the detailed Terms and Conditions (incl. insurance sums and liability exclusions), please refer to the Terms and Conditions of Insurance (incl. information for persons insured under the collective insurance), which you can find at swisscard.ch/terms-and-conditions or request from Swisscard AECS GmbH.

10 Up to CHF 3,000 per year will be compensated for repairs or replacement of purchased equipment. The purchased device must have a value of at least CHF 100 and must not be older than four years in case of damage.

11 These eligibility requirements apply to your participation in Pay with Points (additional cardholders do not benefit from Pay with Points).

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Get 40,000 points and half the annual fee in the first year

Get 40,000 points and half the annual fee in the first year