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Private Customers

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Exclusive Platinum Card® offer

For Alpian clients

Receive 75,000 MR points, up to CHF 200 of Alpian credit and half the annual fee in the first year

Apply Now

Why a Platinum Card® Is Ideal for Alpian Clients

As an Alpian client, you can truly enrich your day-to-day life and travel with the American Express Platinum Card®. Enjoy exclusive hotel upgrades, privileged access to airport lounges, comprehensive travel insurance, special concierge services, and much more. Discover the advantages and apply for your Platinum Card® today.

All Advantages at a Glance

  • 75,000 (instead 45 000) Membership Rewards welcome bonus
  • ½ annual fee in the first year
  • CHF 100 SWISS voucher each year
  • CHF 200 annual SIXT ride travel credit
  • Platinum Travel & Lifestyle Service
  • Access to 1,400 airport lounges
  • Membership Rewards bonus program
  • Platinum insurance plans
  • Attractive advantages with rental car partners
  • Exclusive hotel advantages and airline conditions
  • Many lifestyle advantages (restaurants, fitness, events, etc.)
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Discover the Platinum Lifestyle

Get the Platinum Card® at special rates1 with the promotional code AXALPIAN:

  • ½ annual fee in the first year: CHF 450 instead of CHF 900
  • 75,000 Membership Rewards points (instead 45,000)
  • Up to CHF 200 of Alpian credit2
Apply now
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Carefree Travel and Shopping Thanks to Comprehensive Insurance

Whether on vacation, business trip or shopping – with the insurance3 of your American Express Cards, you are well protected. In fact, your Platinum Card® also includes comprehensive insurance for your rental car and a 2-year extended guarantee for purchased goods.

Apply now

  • Travel Insurances

    The Platinum Card® comes with extensive insurance benefits3 to give you peace of mind while traveling. Simply pay with your Platinum Card® and you will be well covered when you travel.

    • Travel cancellation and curtailment insurance
    • Luggage insurance
    • Travel inconvenience insurance for flight/luggage delays
    • Foreign travel medical expenses insurance
    • Transport accident insurance
    • Loss damage waiver for rental car insurance and vehicle assistance

  • Purchase Protection Insurance

    The Platinum Card® comes with extensive insurance benefits3 to give you peace of mind while shopping. Simply pay with your Platinum Card® and you will be well covered when out shopping.

    • Purchase protection insurance
    • Return protection insurance
    • Ticket insurance for events
    • Extended guarantee
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Free Access to over 1,400 Airport Lounges

Whether you are looking for a place to relax and unwind at the airport, or a place to work. With your Platinum Card®, you become a member of Priority Pass4 and other lounge programs, and gain complementary access to more than 1,400 airport lounges worldwide with the American Express Global Lounge Collection®.

Apply now
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CHF 100 SWISS Voucher and Exclusive Travel Advantages

As an American Express Platinum Card® member, you benefit annually from a SWISS5 flight voucher worth CHF 100. In addition, you receive special rates and extras with airlines and major hotels worldwide when you book through our Travel & Lifestyle Services6.

Apply now

  • Airline Programs

    Take off with the most reputable airlines worldwide at favorable rates and benefit from special fares7 with the International Airline Program. This offer is valid for bookings made through Travel & Lifestyle Services6.

    After receiving your Platinum Card®, book your next flight with SWISS and, as a principal cardholder, benefit annually from a CHF 100 flight voucher, which you can redeem directly on swiss.com5.

  • Hotel Programs

    Take advantage of our FINE HOTELS & RESORTS7 and The Vacation Collection7 Hotel Programs at more than 1,600 hotels worldwide. When booking through our Travel & Lifestyle Services6 you will receive special extras such as room upgrades, late check-out and much more.


    You can earn advantages from the luxury hotels’ loyalty programs every time you check in, making your stay even more comfortable. As a Platinum Card® member, your membership status is upgraded directly.

    • Hilton Honors Gold Status
    • Marriott BonvoyTM Gold Elite Status
    • MeliáRewards Gold Membership
    • Radisson RewardsTM Gold Status
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Special Offers and Attractive Rewards with Our Bonus Program

You already start with 75,000 Membership Rewards points which roughly correspond to a voucher worth CHF 350. Every time you use your Platinum Card® you collect more valuable points, which you can redeem for attractive rewards or use to pay for select purchases. With American Express Selects, you also benefit from attractive offers especially for American Express members.

Apply now

  • Bonus Program

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    Membership Rewards Bonus Program

    Every time you use your Platinum Card you collect valuable points for the Membership Rewards program. You will receive 1 Membership Rewards point for every franc spent (CHF 1 spent on card = 1 point). You can exchange your points for attractive rewards, miles or your next trip at any time. You keep your points, as long as you are the holder of a valid American Express® Card that participates in the Membership Rewards program.


    Pay with Points: Make purchases using points
    You can pay for selected purchases you made with your Platinum Card with Membership Rewards points directly in the Swisscard app using the “Pay with Points” feature.

    Membership Rewards
    Pay with Points

  • American Express Selects

    Another American Express membership bonus: the Selects program

    Enjoy attractive shopping, restaurant, travel and entertainment offers specially for American Express members.

    American Express Selects offers
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Upgrades with Car Rental Partners and Annual SIXT ride Travel Credit

As a member of the American Express car rental partner programs as well as limousine services, you can drive at special rates and enjoy extensive privileges, such as a CHF 200 travel credit per year with SIXT ride.8

Apply now

  • Car Rental Partner Programs

    Hertz, Avis or SIXT offer you special rates as a member of the respective partner program with your Platinum Card®. For example, you can switch to the next higher vehicle class free of charge – depending on availability7.

    Memberships included:

    • Sixt Rent a Car Platinum Sixt Card
    • “Hertz Gold Plus Rewards” Program and “Five Star®” Status Memberships
    • “Avis Preferred” Membership

    Advantages:

    • Upgraded status in rental car programs
    • Upgrades to the next higher vehicle class
    • Express check-in
    • Additional driver at no extra charge

  • SIXT ride travel credit

    Whether limousine service or airport transfer – with SIXT ride8 there are over 1 million drivers worldwide ready for you. As a Platinum Card® member, you have a total annual travel credit of CHF 200 (8 × CHF 25), which you can use for bookings with SIXT ride.

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Keep Fit with Holmes Place

With the American Express Platinum Card® you benefit from a discounted membership9 and have access to the “Holmes Place Premium Fitness and SPA” clubs including all associated services.

Apply now
Find out more
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Enjoy Special Extras in Select Restaurants

Reserve your table via Platinum Travel & Lifestyle Services6 and receive, for example, a bottle of wine with your four-course meal or an entrée during your visit to the restaurant. For an overview of offers and restaurants, visit the Travel & Lifestyle Services6 online platform for the American Express Platinum Card®.

Apply now
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Front and Center at Major Events

Experience unforgettable moments: As a Platinum Card® member, you receive invitations to exclusive customer events and secure coveted tickets for sold-out events thanks to ticket pre-sales. Plus, just in case, you are protected at all times with our ticket insurance3.

Apply now
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Metal Platinum Card®

For the Life You Love

Apply now

Documents and Links

1 The promotion is available only to American Express™ Platinum Card® new clients who apply online for an American Express™ Platinum Card® on the associated Swisscard AECS GmbH promotion site between 01/01/2025 and 31/12/2025 (date of receipt decisive, digital time stamp and subject to approval of the card application). No cash payment is possible. Swisscard does not issue credits for rejected card applications, additional or secondary cards. Legal recourse is excluded. This offer cannot be combined with other offers or promo codes. Swisscard AECS GmbH may cancel the Membership Rewards points if the cardholder terminates the card contract within 13 months of the card issue date. Special rates are subject to card issuance after a card application has been successfully verified.

2 Alpian credit is a bank credit of up to CHF 200 offered by the Alpian Bank. Alpian will credit CHF 50 per quarter to your bank account over the course of one year, provided the banking relationship with Alpian remains in place. Once the card has been issued, the cardholder will generally receive details on how to obtain the credit from Swisscard AECS GmbH within eight weeks. The terms and conditions of Alpian apply in addition. Swisscard AECS GmbH does not assume any liability for Alpian services.

3 For detailed information on the insurance benefits and the precise terms of coverage (including insurance sums and liability exclusions), please refer to the General Terms and Conditions of Insurance (including the information for persons insured under collective insurance), which you can find at americanexpress.ch/platinum.

4 Access to “Priority Pass™” lounges requires a valid “Priority Pass™” membership card. Guests accompanied by “Priority Pass™” holders pay an admission fee of USD 32 per person. The General Terms and Conditions of Priority Pass Ltd. and the participating lounges apply. The services are provided by Priority Pass Ltd. The terms of the contract will be sent to you with the membership card. For more information, visit prioritypass.com. The issuer assumes no responsibility for offers and services of third parties and excludes any liability.

5 Furthermore, the terms and conditions of the partner SWISS apply, which can be found at swiss.com. Swisscard AECS GmbH does not assume any liability for SWISS services.

6 Platinum Service is provided by Swisscard AECS GmbH; in terms of the Travel & Lifestyle Services, the Swisscard AECS GmbH is represented by Ten Lifestyle Management Switzerland GmbH. The terms and conditions and any fees for the Travel & Lifestyle Services at americanexpress.ch/de/geschaeftsbedingungen apply. An overview of the fees can be found in the summary of benefits at americanexpress.ch/platinum

7 The offers and services described are provided by third parties. The terms and conditions of these third parties apply. Swisscard AECS GmbH does not assume any liability for such offers.

8 The terms and conditions of use of the “SIXT ride” card benefit and, otherwise, the General Terms and Conditions of SIXT ride apply. Swisscard AECS GmbH does not assume any liability for SIXT services.

9 The offers and services described are provided by Holmes Place AG. The terms and conditions of Holmes Place AG apply. The card issuer does not assume any liability for such offers

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Apply now for the Platinum Card® with the code AXALPIAN and receive 75,000 MR points.

Apply now for the Platinum Card® with the code AXALPIAN and receive 75,000 MR points.