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Platinum Card® benefits

Shopping

With your American Express Platinum Card®, you can make secure and cashless payments anywhere in the world. In addition, when you shop, you benefit from extensive extras such as purchase protection insurance and seasonal special offers on selected lifestyle brands.

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Gübelin

Gübelin, the family business now in its sixth generation, stands for timeless elegance and exceptional craftsmanship.

Whether it is artfully crafted pieces of jewelry with sparkling diamonds and gemstones or an exquisite selection of leading Swiss watch brands.

 With your American Express Platinum Card®, you enjoy exclusive advantages:  

  • 10% discount on purchases with a maximum value of CHF 15,000
  • 5% discount on diamond jewelry that impresses with its timeless beauty

Show your American Express Platinum Card when you pay at a Gübelin boutique of your choice or at the TimeVallée boutique in Lucerne.2 

Platinum partner shopping offers

Discover regular special offers from leading lifestyle brands, which you can benefit from thanks to your American Express Platinum Card®. You will be informed about the offers in our regular Platinum newsletter or through the Travel & Lifestyle online services.

Shopping with insurance cover

The Platinum Card comes with a comprehensive insurance package so you can enjoy a worry-free shopping experience. You simply pay using your Platinum Card and are ideally protected when shopping.

 

Platinum Card®

Inclusive insurance when shopping

Platinum Card®

Other shopping advantages

Membership Rewards

With the Membership Rewards bonus program from American Express, you collect bonus points with every payment that you can exchange for attractive rewards or use in order to pay for selected purchases.

Pay with Points

Even more flexibility with Membership Rewards. Pay for your purchases in the Swisscard app with the Membership Rewards points you have collected.

American Express Selects

The unique American Express member program has lots of surprises in store for you. Benefit from special offers. A free aperitif at a restaurant. A discounted concert ticket. A hotel upgrade.

1 The Terms and Conditions of Insurance incl. the exact insurance cover provisions can be found here

2 Principal cardholders of an American Express Platinum Card issued by Swisscard AECS GmbH receive a 10% discount on purchases made by Platinum Card at Gübelin boutiques in Switzerland and in the TimeVallée boutique in Lucerne. The discount is 5% for diamond jewelry. The maximum (annual) discount amount is CHF 1,500 (corresponding to a purchase of CHF 15,000 or CHF 30,000 for diamond
jewelry) for the principal cardholder only. The cardholder must present their Platinum Card at the cash desk before paying with it. The discount will then be deducted directly from the purchase price in the shop. The discount does not apply to online transactions (e.g. in web shops), shop-in-shop purchases (e.g. in department stores), goods from the „Patek Philippe” brand, limited editions of other brands and the purchase of gift vouchers. The discount applies now for purchases up to and including December 4, 2025 and cannot be combined with other promotions. It cannot be used retroactively for past purchases. The partners’ General Terms and Conditions apply. Swisscard AECS GmbH does not accept any responsibility for these offers and services and disclaims any liability.

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Benefit from the wide-ranging shopping benefits offered by the Platinum Card

Benefit from the wide-ranging shopping benefits offered by the Platinum Card